What is SEO?

S.E.O stands for Search Engine Optimization. Search engine optimization (SEO) is a tactic used in website development to improve the way content is ranked by search engines in organic search results (unpaid/unsolicited results).  Its counterpart, SEM, which stands for Search Engine Marketing, is often mistaken as interchangeable. It is not.   SEM refers to Paid Search or Pay-Per-Click (PPC) campaigns sold by search engines. These campaigns participate in instant auction systems based on how much money paid per word or phrase entered into a search engine. Many businesses find SEM easy and attractive as it can provide quantifiable, trackable results for your business. Fortunately, search engines aren’t all about the auction system as there are several different methods to increase the ranking of your business website for free. SEO is the most effective.

On a very basic level some of the more popular approaches to SEO include making quick-loading, mobile-friendly websites that are easy for visitors to find content. Simple, right? Not actually. More often than not, businesses find that SEO can be extremely illusive without expert experience in its implementation and maintenance. Further complicating the ranking system is the fact that all organic ranks are competing for front page space with those that are paid, as well as other websites that properly utilize SEO best practices. Understanding the reason why search engines are built to rank more useful sites favorably is the key to successful SEO, because search engines are built for the user’s experience. Simply put, search engines are in the business of giving the searcher what they’re looking for. At Portland Web Design our business formula is the same as the search engines.

At Portland Web Design instead of trying to manipulate the system, all of our websites are built with Mobile-First Responsive Designs that focus on giving your customer a better user experience. Better usability = better business. When we partner with your business we actually get to know your industry and its customer and then we apply search experience optimization or On-Page SEO making the websites we build naturally receive better search engine ranking. But we don’t stop there. We offer AdWords as a part of our continued commitment to making your website a success.

What is AdWords?

AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program is like an auction that allows businesses to set a budget for advertising and then only makes them pay when people click the ads (PPC, as we explained above). The AdWords system is largely focused on keywords, making it fiscally responsible to appoint a certified AdWords expert to develop a strategic plan for maximizing your budget. At Portland Web Design, we offer exactly that.